MEET YOUR VISION STRATEGISTSVision Planning is a different kind of work.
It's one thing to tell someone to dream big. It's another to sit down with them, understand a vision that has hundreds of moving parts, and help them develop a practical plan.
That's what we love to do.
We don't shy away from big visions.
Whether you're developing a new service, opening a school, establishing a financial institution, or building an organization that will serve an entire community, we want to understand what you're envisioning and what it will actually take to make it happen.
We ask questions, explore possibilities, challenge assumptions, and help you make decisions about what you're actually building.
And we're not afraid to tell you when something needs more thought, when the timing doesn't make sense, or when you're trying to do too much at once.
Because believing in your vision doesn't mean we should agree with every idea.
Meet Your
Vision Strategists
Crystal P. Sherrill
Lead Vision & Systems Strategist
Crystal sees possibilities everywhere. She can listen to an elaborate vision, understand how the different pieces connect, and help you make it all crystal-clear.
Her strength is bringing order and structure to complex ideas without losing sight of what makes the vision exciting in the first place.
She helps visionaries determine what they're building, which opportunities deserve their attention, what needs to happen first, and the systems they'll need to support it.
She can see the big picture and help you build a practical path toward it.
Amber Sherrill
Lead Vision & Communication Strategist
Amber brings energy, creativity, and a strong ability to help others see and get excited about a vision.
She understands that even the most brilliant idea can struggle to move forward when the people around you don't understand where you're trying to go or why it matters.
Her strength is helping leaders communicate their vision in ways that bring people together, strengthen team alignment, and inspire others to participate in making it happen.
She helps you communicate the vision so other people can see what you see.
Anquilla Bellow
Marketing Communications & Production Strategist
Anquilla brings a calm, thoughtful approach to understanding a vision and planning how it will be communicated to the people it's intended to reach.
She helps visionaries think through their marketing message, the audiences they need to reach, and the content, campaigns, and creative materials needed to communicate their vision effectively.
Her strength is connecting the message behind a vision with the strategy that guides its marketing production, so the different pieces work together instead of becoming disconnected marketing activities.
She helps you plan how to communicate your vision to the people you want to reach.